5 July 2012
Niagara-on-the-Lake, Ontario- He's a man that lives, breathes, eats and drinks local. He's also a fan of big and bold VQA red wines.
Pillitteri Estates Winery was thrilled to host a family tour for Ted McMeekin, Minister of Agriculture and Rural Affairs, on Wednesday morning while discussing the economic impact of VQA wines and ways to grow local within the wine-grape industry in Ontario.
The Minister was given an entire grape-to-glass experience by touring the Niagara vineyard, production facility, barrel cellar and tasting room with a glass of vino in hand.
Proprietor Gary Pillitteri shared the evolution of his winery from his roots as a small fruit market to growing into a world-renowned winery and expressed his appreciation for the support he's received from the Canadian goverment over the years.
"As an industry we've received great support from the Ministry of Agri-Food and Economic Development to become more efficient and environmentally sustainable from our work in the vineyard, all the way to our wine making practices," states Gary Pillitteri, owner and proprietor.
The 2009 Ontario wine support strategy implemented by the government of Canada has assisted in the success of his company and the Ontario wine industry.
To express Pillitteri's enthusiasm in going local, green and sustainable, a demonstration of the winery's wind machines and agricultural machinery was given by the Pillitteri family to provide the Minister an authentic agricutural experience to remember.
A discussion between son and CEO Charles Pillitteri and the Minister was a topic many Canadian wineries can relate to- the importance of increasing market access in Canada.
Many Canadians aren't aware that the VQA grape and wine industry is one of the most positive agricultural growth industries in Ontario. According to a November 2011 KPMG study, for every litre of VQA wine purchased, $12.29 goes back into Ontario's economy.
So before you crack open a bottle of international wine, remember that buying local VQA wine supports local farmers and the Ontario economy.
For additional information on Pillitteri Estates Winery, please visit: