NIAGARA-ON-THE-LAKE, Ont. — The brand-new Lakeview Wine Co. — the flagship retail and tasting
centre for Diamond Estates Wine and Spirits — is set to help wine lovers discover and enjoy Ontario’s
exceptional VQA wines.
Now open as the showcase for Diamond’s family of VQA wines, The Lakeview Wine Co. is a 3,000-squarefoot
tasting centre and retail shop with a unique architectural and interior design that creates a
“With The Lakeview Wine Co. we are ushering in an exciting new future for Diamond Estates while
respecting a key piece of our history,” says Murray Souter, President and CEO of Diamond Estates. “This
showcase for all of Diamond’s brands is more than a wine store. It is a friendly, informative and
welcoming space where we can share knowledge, passion and a love of wine.”
Inside the new Lakeview Wine Co. on Niagara Stone Road, the granite tasting bar runs along full-height
windows that overlook the rows of the vineyard and the picturesque Niagara Escarpment. The exterior is
clad in cedar using the unique Japanese technique of ‘Shou Sugi Ban’ that creates a charred look with
natural wood accents.
Adjacent to Diamond’s 43,000-squarefoot, state-of-the-art wine-making facility, The Lakeview Wine Co. provides visitors the opportunity to enjoy many of its most popular wines and then book a one-of-a-kind cellar floor experience in the winery. Set on the winery floor amongst a canyon of more than 800 wine barrels and
massive two-storey wine tanks, this unique space provides a memorable, unmatched orientation to the
“We take great pride in ‘demystifying’wine and making it accessible to all – regardless of their knowledge of wines,” says Souter. “The Lakeview Wine Co. provides a modern tasting and shopping environment where our team members provide good old-fashion customer service and attention. As picky as we are about the grapes we choose to go into our wines, we are equally picky about the people we select to inform and serve customers.”
About Diamond Estates Wines and Spirits Inc.:
Diamond Estates Wines and Spirits Inc. is Ontario’s third largest producer of VQA wines, including many of
the most popular VQA brand families in Ontario, namely 20 Bees, EastDell, FRESH and our long-standing
signature brand – Lakeview Cellars. Diamond currently processes more than 3,000 tonnes of locally grown
grapes each year, harvested by 25 of the best Ontario grape growers in the Niagara Peninsula. The winery
produces a full range of red, white and rosé table wines, icewine and other dessert wines. Look for its
exciting portfolio of award-winning wines at the LCBO, and at licensed establishments across the country.
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