Diamond Estates/Lakeview Wine Co. Officially Breaks Ground on New Retail Tasting Facility

October 14, 2016 – Niagara-on-the-Lake, ON – Diamond Estates Wines & Spirits Inc. (“Diamond Estates” or “the Company”) (DWS-TSX Venture) is pleased to announce the official groundbreaking ceremony for their new retail and wine tasting facility in Niagara-on-the-Lake. The ceremony took place Wednesday morning on the property of Diamond Estates Wines in the heart of Niagara wine country and was attended by members of the Niagara wine industry, employees and local dignitaries including Lord Mayor Pat Darte of Niagara-on-the Lake and MPP for Niagara Falls, Wayne Gates.

“We are very excited to officially kick-off this next wave of growth for the winery” says Murray Souter, President and CEO of Diamond Estates. “We are thrilled to see our vision of a state-of-the-art tasting facility come to life. Our brands are amongst the most popular VQA wines in Ontario and our exciting new space will hopefully become an equally popular destination for our customers where we can continue to share our knowledge, expertise and love of wine with our guests in an inviting place”.

Lord Mayor Darte acknowledged, and lauded, the growth of Diamond Estates Wines and the new facility. “Diamond Estates Wines success is important to our community, and the new facility will serve to generate even more tourism revenues for this area.” said Lord Mayor Darte.

MPP Gates echoed the Lord Mayor’s comments highlighting the significance of the Ontario Wine Industry and emphasizing the importance that all politicians, whether at the local, municipal, provincial or federal levels get behind the industry. “Every bottle of Ontario wine results in $40 of contribution to the Ontario economy, whereas a bottle of imported wine contributes less than $2” said MPP Gates. “We need to support the industry every which way we can and I am pleased to be here to show my support and appreciation for everyone at Diamond Estates Wines for their success and growth. This new facility is very exciting for the region and all those that will visit.”

When opened in the spring of 2017, the facility will be named The Lakeview Wine Company, coincident with the 25th anniversary of Lakeview Cellars, one of the company’s premier brands. The new 3,000 square foot facility will feature a 28 foot and a 22 foot marble tasting bar surrounded by full height continuous glass windows providing uninterrupted views of the vineyard and escarpment. The building’s exterior will be clad in cedar using the unique Japanese technique of ‘Shou Sugi Ban’ creating a charred cedar look with natural wood accents.

Thier and Curran Architects Inc. designed the wine tasting facility to be both modern and inviting, while incorporating some unique features to enhance the wine tasting experience for visitors.

“The building form is simple but powerful. Conceptually, the building will create a unique sense of place, maximizing impact with rich, textured materials like exposed wood beams and steel columns. This project highlights the natural landscape, and combined with our attention to detail in design, will create a building amongst the vines that is decidedly modern, as well as warm and inviting” said Bill Curran, lead architect for the project.

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