Black background with white text that says "Taste the Season" and a graphic of grape bunches and vine leaves in the upper left corner.

Enjoy a festive tasting tour to warm up your holiday season in Canada’s iconic wine destination

TICKETS ON SALE NOW

Cheers to Holiday Flavours

Celebrate the season with our Taste the Season Tasting Pass—your invitation to explore Niagara-on-the-Lake wine country during the most magical time of the year.

During weekends in November, visit participating wineries to enjoy eight carefully curated holiday-inspired food and wine pairings.

Whether you’re toasting with friends, planning a cozy couple’s weekend, or gifting a one-of-a-kind experience, this self-guided tour is the perfect way to sip your way into the season.

People clinking champagne glasses in a toast over a table with food and a lit candle, celebrating at a dinner party.

Learn more about Taste the Season

    • Signature Tasting Pass with 8 winery tasting experiences

    • Holiday-inspired food pairings at each stop

    • Expertly selected VQA wine pairings

    • Valid Fridays, Saturdays, and Sundays from Oct. 31 to Nov. 30, 2025

  • Didn’t plan ahead? No problem. On event days, you can now purchase individual tastings for $8.21 (including HST + fees). Just remember: tastings are only available until 4:30 PM and availability is limited.

  • Signature Tasting Pass: $65.95 (including HST & fees) — Includes 8 winery tasting experiences

    Alcohol-Free Pass: $50.61 (including HST + fees) — Includes 8 non-alcoholic pairings

    Individual Day-Of Tastings: $8.21 (including HST + fees) — limited availability, until 4:30 PM

How to Book Your Tasting Pass

    • Scroll to Explore the pairings.

    • Click Add to your passport under the winery you want.

    • A new tab will open with that winery’s booking page.

    • Select your date.

    • Choose Signature Tasting Passport (1 tasting)

    • Click Add to Cart

    • Repeat until you have 8 reservations (1 per winery) for a single pass.

    • Booking more than one pass? Your cart must be a multiple of 8 tastings (8, 16, 24, etc.).

    • Tip: 2 passes = 16 tastings, 3 passes = 24 tastings.

    • Click Checkout, review your order, apply promo codes, and enter your details.

    • Your digital passport is your PDF confirmation (emailed after purchase).

    • The PDF will come from SquadUP, our ticketing platform — be sure to check your junk or spam folder if you don’t see it.

Taste the Season Tasting Passports and Day-Of Tickets must be booked online.

Passes and Tickets are not available to purchase at wineries.

Explore the pairings

Check back in October 2026 for this year’s Taste the Season Tasting Passport Pairings

Frequently Asked Questions

  • Taste the Season runs Fridays to Sundays in November, starting Oct 31 until Nov 30 from 11 a.m. – 5 p.m. at eight participating wineries in Niagara-on-the-Lake.

  • Your Signature Tasting Pass includes 8 food and wine pairings—one at each winery. You can visit all in one weekend or spread them out across the month. Each stop must be booked in advance for the specific date and time you plan to visit.

    Passes must be purchased by 7AM the day before the tasting (e.g. if you’re booking for Saturday, you must reserve your tasting by 7AM on Friday).

  • No. Most guests plan 3–4 stops per day. You’ll select all your winery reservations when you buy your pass, but visits can be spread across the month.

  • A limited number of day-of tastings may be available directly at select wineries for $8.21 each, but they can’t be reserved ahead of time and depend on availability.

  • Signature Tasting Pass – $65.95 (incl. HST & fees): 8 wine + food pairings

    Alcohol-Free Pass – $50.61 (incl. HST & fees): 8 non-alcoholic beverage + food pairings

  • No—each stop offers a tasting-sized portion designed to complement the wine. Think small plate, not full meal.

  • Tickets are handled by our partner SquadUP. If you can’t find your confirmation, email support@squadup.com and they’ll resend it.

  • Passes are non-refundable, but anyone can use them—the ticketholder’s name at check-in is enough.

    Some reservation date changes may be possible depending on availability, but they aren’t guaranteed.

  • Transportation is not provided by Wineries of Niagara-on-the-Lake. Guests are encouraged to arrange their own travel between stops.

    Our transportation partners include Coventry Transportation and Niagara Air Bus.

  • Yes—each winery lists dietary notes and accessibility details on the Taste the Season webpage so you can plan your route comfortably.

  • Pairings are set by each winery to showcase a specific combination of food and wine, so substitutions aren’t typically available. That said, some wineries may be able to offer an alternative at their discretion. If you have preferences or restrictions, we recommend calling ahead to the specific winery.

  • No—all passes and day-of tickets must be purchased online through our website.